The last of the dust from the Marketing Summit is finally starting to settle, yet the relationships created during the past weekend are just beginning to development. The summit brought dozens of exemplary executives to Wake Forest and gave many students the opportunity to connect with these individuals. As a student volunteer, I was fortunate enough [...]
Blog Updates
Another Look Back
February 12th, 2010 - 11:08 amGetting “Face Time” at the Summit
February 9th, 2010 - 12:55 pmIf you were looking for a productive way to hide from the wintery mix outside today, the Marketing Summit Networking Event was the place to be. More than 50 undergraduate and graduate students had the opportunity to meet with top-level execs from a diverse array of companies such as Pepsico, BB&T, Fleishman-Hillard and, of course, [...]
Finding Time for Fun and Games
February 9th, 2010 - 12:54 pmCompetitors in the 2010 Marketing Summit found release in many ways: music, dancing, throwing things around their study rooms. But perhaps the most talked about event was the midnight push-up contest involving most of the participating teams. During Saturday night’s gala, IBM executive Robin Young proudly announced that the team from Kenan-Flagler Business School at [...]
Ohio State Team Featured in Student Newspaper
February 9th, 2010 - 12:54 pmThe Ohio State University team that won the graduate case competition was recognized in The Lantern, the school’s student newspaper. The full article can be accessed by clicking here.
Among the interesting behind-the-scenes tidbits:
Team captain Michael Hrostoski only slept for 20 minutes on a hardwood floor during the home stretch of the 36-hour case prep;
Chad Stultz was responsible [...]
Fostering Relationships from the Marketing Summit
February 9th, 2010 - 12:50 pmWake Forest’s marketing summit was “executed with precision.” The event was very well-organized and the competition was stiff. From beginning to end, every small event involved big names, high sophistication and warm collaboration. But, in my view point, this mega event will be remembered for one term – relationships.
Every stake holder, volunteer, participant, team, sponsor, [...]
Gratitude from Ohio
February 8th, 2010 - 11:16 amGreetings from Ohio! We just touched down in Columbus around an hour ago. We wanted to take a moment though to thank everyone involved in this amazing weekend.
First of all, thank you to Wake Forest University and the Wake Forest Schools of Business. Everyone on this team was a veteran case competition participant, and the [...]
Winners Announced!
February 6th, 2010 - 9:48 pmA team of MBA students from Ohio State University walked away with a $50,000 cash prize on Saturday after winning first place in an international case competition at the 2010 Marketing Summit presented by the Wake Forest University Schools of Business.
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Judges
MBA Judges
- Brad Brinegar Chairman & CEO, McKinney Advertising
- Jim Garrity Founder & CEO, Bellwether Digital Bridge
- Bob Liodice President and CEO, Association of National Advertisers
- Peter Sherman Managing Director, BBDO Europe
- Tom Barbitta Vice President, Marketing, Carolina Beverage Corporation/Cheerwine
- Robert Le Bras-Brown VP of Packaging Innovation and Development, PepsiCo
- Pete Richter Region Finance Director, Frito-Lay Northeast Region
- Britt Carter Senior Partner & General Manager, Fleishman-Hillard Inc.
- Bruce Neidle Senior Director, Forecasting and Business Analysis, Altria Client Services, Inc.
- Robin Young General Manager, IBM Global Technology Services, IBM Corporation
- Steve Robinson Vice President, Worldwide Sales, Rational Software, IBM Corporation
- Bernie Hoecker Vice President, ibm.com North America, IBM Corporation
Undergraduate Judges
- Chris Jensen Chief Operating Officer, HigherApps
- Dana Lee VP; Quality & Change Delivery Consultant, Bank of America
- Holly Beeson Product Marketing Manager, Lowe's Companies, Inc.
- Regina Phipps Divisional Marketing Manager | West Division, Lowe's Companies, Inc.
- Jason Hoyle Merchandising Director, Lowe's Companies, Inc.
- David Felgner Sr. Corp. Marketing Analyst-New Product Development, FedEx Services
- Susan Morris Senior Analyst for MICR, Altria Client Services
- Herbert Krabel Founder, Guerrilla Communication
- Tim Ronan VP Marketing/Public Relations, Primo Water Corporation
- Stephanie Martin Director, IBM developerWorks, IBM Corporation
- Norm Korey Vice President, IBM Global Services, IBM Corporation
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Speakers
- Patricia Harris Global Chief Diversity Officer; McDonald's Corporation
- Ron Glover Vice President, Global Workforce Diversity; IBM Corporation
- Esther Silver-Parker Senior Vice President, Diversity Relations; Wal-mart Stores, Inc.
- Ronald Parker Chief Diversity/Inclusions Officer, PepsiCo
- Andrés Tapia Chief Diversity Officer and Emerging Workforce Solutions Leader, Hewitt Associates
- Steve Reinemund panel moderator; Dean, Wake Forest University Schools of Business and retired Chief Executive Officer: PepsiCo
- Michael Silverstein Senior Partner and Managing Director; Boston Consulting Group
