Marketing Summit 2010 | WFU

  • Wake Forest University
  • IBM

Just another WordPress weblog

  • Skip to content
  • Skip to navigation

Blog Updates

Another Look Back

February 12th, 2010 - 11:08 am

The last of the dust from the Marketing Summit is finally starting to settle, yet the relationships created during the past weekend are just beginning to development. The summit brought dozens of exemplary executives to Wake Forest and gave many students the opportunity to connect with these individuals. As a student volunteer, I was fortunate enough [...]

read more »

Posted in Summit Updates | No Comments »

Getting “Face Time” at the Summit

February 9th, 2010 - 12:55 pm

If you were looking for a productive way to hide from the wintery mix outside today, the Marketing  Summit Networking Event was the place to be. More than 50 undergraduate and graduate students had the opportunity to meet with top-level execs from a diverse array of companies such as Pepsico, BB&T, Fleishman-Hillard and, of course, [...]

read more »

Posted in Summit Updates | No Comments »

Finding Time for Fun and Games

February 9th, 2010 - 12:54 pm

Competitors in the 2010 Marketing Summit found release in many ways: music, dancing, throwing things around their study rooms. But perhaps the most talked about event was the midnight push-up contest involving most of the participating teams. During Saturday night’s gala, IBM executive Robin Young proudly announced that the team from Kenan-Flagler Business School at [...]

read more »

Posted in Summit Updates | No Comments »

Ohio State Team Featured in Student Newspaper

February 9th, 2010 - 12:54 pm

The Ohio State University team that won the graduate case competition was recognized in The Lantern, the school’s student newspaper. The full article can be accessed by clicking here.
Among the interesting behind-the-scenes tidbits:

Team captain Michael Hrostoski only slept for 20 minutes on a hardwood floor during the home stretch of the 36-hour case prep;
Chad Stultz was responsible [...]

read more »

Posted in Summit Updates | No Comments »

Fostering Relationships from the Marketing Summit

February 9th, 2010 - 12:50 pm

Wake Forest’s marketing summit was “executed with precision.” The event was very well-organized and the competition was stiff. From beginning to end, every small event involved big names, high sophistication and warm collaboration. But, in my view point, this mega event will be remembered for one term – relationships.
Every stake holder, volunteer, participant, team, sponsor, [...]

read more »

Posted in Summit Updates | No Comments »

Gratitude from Ohio

February 8th, 2010 - 11:16 am

Greetings from Ohio! We just touched down in Columbus around an hour ago. We wanted to take a moment though to thank everyone involved in this amazing weekend.
First of all, thank you to Wake Forest University and the Wake Forest Schools of Business. Everyone on this team was a veteran case competition participant, and the [...]

read more »

Posted in Summit Updates | No Comments »

Winners Announced!

February 6th, 2010 - 9:48 pm

A team of MBA students from Ohio State University walked away with a $50,000 cash prize on Saturday after winning first place in an international case competition at the 2010 Marketing Summit presented by the Wake Forest University Schools of Business.

read more »

Posted in Summit Updates | No Comments »

« Older Entries
  • Judges

    • MBA Judges

      1. Brad Brinegar Chairman & CEO, McKinney Advertising
      2. Jim Garrity Founder & CEO, Bellwether Digital Bridge
      3. Bob Liodice President and CEO, Association of National Advertisers
      4. Peter Sherman Managing Director, BBDO Europe
      5. Tom Barbitta Vice President, Marketing, Carolina Beverage Corporation/Cheerwine
      6. Robert Le Bras-Brown VP of Packaging Innovation and Development, PepsiCo
      7. Pete Richter Region Finance Director, Frito-Lay Northeast Region
      8. Britt Carter Senior Partner & General Manager, Fleishman-Hillard Inc.
      9. Bruce Neidle Senior Director, Forecasting and Business Analysis, Altria Client Services, Inc.
      10. Robin Young General Manager, IBM Global Technology Services, IBM Corporation
      11. Steve Robinson Vice President, Worldwide Sales, Rational Software, IBM Corporation
      12. Bernie Hoecker Vice President, ibm.com North America, IBM Corporation
    • Undergraduate Judges

      1. Chris Jensen Chief Operating Officer, HigherApps
      2. Dana Lee VP; Quality & Change Delivery Consultant, Bank of America
      3. Holly Beeson Product Marketing Manager, Lowe's Companies, Inc.
      4. Regina Phipps Divisional Marketing Manager | West Division, Lowe's Companies, Inc.
      5. Jason Hoyle Merchandising Director, Lowe's Companies, Inc.
      6. David Felgner Sr. Corp. Marketing Analyst-New Product Development, FedEx Services
      7. Susan Morris Senior Analyst for MICR, Altria Client Services
      8. Herbert Krabel Founder, Guerrilla Communication
      9. Tim Ronan VP Marketing/Public Relations, Primo Water Corporation
      10. Stephanie Martin Director, IBM developerWorks, IBM Corporation
      11. Norm Korey Vice President, IBM Global Services, IBM Corporation
  • Speakers

    1. Patricia Harris Global Chief Diversity Officer; McDonald's Corporation
    2. Ron Glover Vice President, Global Workforce Diversity; IBM Corporation
    3. Esther Silver-Parker Senior Vice President, Diversity Relations; Wal-mart Stores, Inc.
    4. Ronald Parker Chief Diversity/Inclusions Officer, PepsiCo
    5. Andrés Tapia Chief Diversity Officer and Emerging Workforce Solutions Leader, Hewitt Associates
    6. Steve Reinemund panel moderator; Dean, Wake Forest University Schools of Business and retired Chief Executive Officer: PepsiCo
    7. Michael Silverstein Senior Partner and Managing Director; Boston Consulting Group
  •  
  • Share This

    | More
  • Featured Presentations

    • 2010 Marketing Summit Overview The 2010 Wake Forest Marketing Summit, sponsored by IBM, brought eight MBA teams and six teams of undergraduates from top schools around the world to compete for more than $70,000 in cash prize money.
    • Diversity in Corporate America Top Fortune 500 diversity executives discuss the challenges and importance of keeping diversity strong.
    • “Women Want More” Guest speaker Michael Silverstein, Senior Partner and Managing Director with Boston Consulting Group, spoke about retail marketing and his own recently published book, Women Want More.
  • Fan Favorite

    Fan Favorite
  • Meet the Teams

    MBA Teams

    • University of Notre Dame
    • The Ohio State University
    • Wake Forest University
    • London Business School
    • IESE Business School (Barcelona, Spain)
    • Dartmouth College (Tuck)
    • University of North Carolina-Chapel Hill
    • Brigham Young University

    Undergraduate Teams

    • University of Maryland
    • U.S. Military Academy (West Point)
    • Wake Forest University
    • University of Toronto
    • University of Pennsylvania
    • Emory University
  • 2010 Summit Photo Albums

    • Getting Settled

      Photos
    • Meet the Teams

      Photos
    • Getting Down to Business

      Photos
    • The Big Kick-off

      Photos
    • Round Table

      Photos
    • Marketing Luncheon

      Photos
    • Marketing Luncheon

      Photos
  • About this Summit

    The Marketing Summit is a student run competition that offers both Graduate and Undergraduate students the opportunity to apply their marketing skills and creativity to real-world marketing challenges.

    Learn more

  • Follow Us on Twitter

    Follow Us on Twitter
  • Summit Tweets

    • View All

  • IBM
  • Altria
  • BBDO
  • Cheerwine
  • BB&T

© 2010 Marketing Summit 2010 •

Clarke Web Designs