Wake Forest’s marketing summit was “executed with precision.” The event was very well-organized and the competition was stiff. From beginning to end, every small event involved big names, high sophistication and warm collaboration. But, in my view point, this mega event will be remembered for one term – relationships.

Every stake holder, volunteer, participant, team, sponsor, coordinator and staffer involved in this event must have developed new relationships of varying nature. To speak for myself, I connected with new executives from the sponsoring companies, volunteers across the various programs, members of participating teams, and a couple of professors. (I hope all of my volunteer friends are witnessing new friends’ requests in their various social networking accounts.)

I propose that all of us when evaluating this event should count the “relationship” factor.

Of course, the effectiveness of these newly developed relationships will depend upon how much we invest in these relationships, but this chapter of Marketing Summit, surely, more than satisfied each one of us looking forward to network, collaborate & make new friends.

Hopefully the next chapter of the event provides each of us with further opportunities to foster relationships.

-Rahul Goyal

This entry was posted on Tuesday, February 9th, 2010 at 12:50 pm and is filed under Summit Updates. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.