Summit Updates

The sponsors for the 22^nd Annual Marketing Summit Case Competition have been announced!  Hanes Brands, Inc. and BB&T will be our Graduate and Undergraduate case sponsors, respectively, in addition to a record of 14 other sponsoring companies throughout the event!

This year’s Summit will take place on February 16-18^th, at the Wake Forest University Campus.  A record $106,000 in prize money will be awarded to the winning teams, including a new MVP Award, to be given to an outstanding individual who particularly impresses this year’s judges!

2012 Additional Event Sponsors:  Altria, Chick-Fil-A, Cheerwine, Embassy Suites, FedEx, Fleishman-Hillard, Frito-Lay, Marriott, Mullen, Inmar, SymphonyIRI, Sam’s Club, T.W. Garner Food Company, and the Scarritt Family.

MBA Competing Schools:  Wake Forest, Brigham Young University, University of California at Los Angeles, University of Chicago, George Washington University, London Business School, University of Michigan; and 2011 winner, University of Pennsylvania Wharton School of Business.

Undergraduate Competing Schools: Wake Forest University, Brigham Young University, University of Maryland, Northeastern University (2011 winner), University of Pennsylvania, and College of William & Mary.

Today the official Sponsors of the 2012 WFU Marketing Summit Competition will be announced!  The announcement event will be held today, January 24th on the Wake Forest University Campus, starting at 4:00pm EST in the Kirby Hall Atrium.  Stay tuned later today on www.marketingsummitlive.com and like our Facebook Page  for event coverage and more information, including the official announcement of our sponsors for our biggest Marketing Summit Case Competition yet!

Registration is Now Open!  See Instructions Below:

All applying teams are expected to send an email to summit@wfu.edu with the following:
1) Link to a short video introducing the team (2 minutes maximum, uploaded to YouTube).
2) Specification of which competition you will be competing (Undergraduate or Graduate).
3) Current résumés of all team members.
4) Response to mini-case question (750 word maximum, see below for details).

Mini Case Question: Assume you have been appointed as a marketing manager for United Way (http://liveunited.org/). As a result of the economic environment, donations are down while need has gone up. How would you go about developing a marketing strategy to deal with this issue?

Videos will be reviewed based on originality and personality of your team.  If selected to participate, keep in mind these videos will be shown, in their entirety, during the Kick-Off event on Thursday, February 16th.  Please be sure to use this video to introduce each team member as well as highlight team/school accomplishments in past competitions.

The Deadline for Applications is November 30th at 11:59pm!  We look forward to your submissions!

If you have any more questions, please send your inquiries to summit@wfu.edu.

For full coverage of last year’s competition: http://2011.marketingsummitlive.com

Like us on Facebook for updates!  http://www.facebook.com/marketingsummit

It’s almost here!  We will begin accepting applications for the 2012 Marketing Summit soon, so start getting ready!  We look forward to seeing your contributions and receiving your submissions!

Important Dates to Remember:
- November 1 – Registration Opens
- November 30 (11:59 pm)- Registration Closes
- December 15 – All Teams Notified of Decision

Similar to years past, application materials will include:
- Short video introducing the team
- Current resumes of each team member
- Two short-answer questions

Be sure to check back on November 1st for complete application process details and instructions!

For more information and updates, please visit http://business.wfu.edu/marketingsummit and like us on http://www.facebook.com/marketingsummit.

Remember, this competition is open to both Graduate and Undergraduate schools.  Last  year we awarded over $100,000 in cash prizes, the top Graduate School Team winning $75,000!

Thanks, and we look forward to seeing you in February at the 2012 Wake Forest University Marketing Summit!

We’ll soon be posting information about the 2012 competition. Stay tuned!