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Will having an international element advantage either of the overseas teams to compete in the Marketing Summit?
“We’d like to think so,” Elizabeth Laws, of the IESE Business School said. “We’ll find out later.”
IESE, from Barcelona, and the London Business School had perhaps the longest treks. Each team then endured the 36-hour planning session only to discover that they were among the last teams to present their cases. It was quite a long wait for two teams that had traveled so far.
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The Dartmouth College team was determined to show the judges that a quartet could do extraordinarily well in the Marketing Summit comprised mostly of larger units.
Running lean, they knew going into the 36-hour marathon session that their resources would be stretched but they believed that having a tight cohesive unit would give them an edge. “We’d do it all over again,” Paul Smart said.
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The judges for the Marketing Summit might seem a bit on edge for afternoon presentations as they remain left in the dark over a basketball game in neighboring Virginia.
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UPenn’s undergraduate team had a fantastic presentation, and now they are turning their sights to cleaning up their conference room.
“It’s in organized disarray,” said Amber Jin, mentioning leftover pizza and empty Gatorade bottles as part of the mess.
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Wake Forest University’s MBA team put their all into a presentation that they hoped would be in case sponsor IBM’s “wheelhouse.”
“I think we left it all out there,” said Joe Parry, aiming to impress the judges while giving them “conceivable” options.
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The University of Maryland’s undergraduate team was all smiles after leaving its presentation, feeling confident and emboldened by their experience with the Marketing Summit judges.
“They were so nice to us,” said Vidya Sathyamoorthy. “I think they had a good time along with us.”
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Notre Dame was a bit shocked and disappointed to be among the first to present this morning, but they made the most of it while acknowledging that it would allow them more time to crash.
“We’re just happy to be done,” said team captain Colin Kresse.
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