Representatives from BB&T and Hanes present the awards to the top three undergraduate and MBA case teams. The top undergraduate team from University of Pennsylvania took home $10,000 and the team from University Chicago won the $75,000 prize. Additionally, the MBA team from BYU was voted fan favorite and Christina Maria DesVaux from Chicago Booth was the first recipient of the new MVP award. Be sure to check out our blog post announcing the winners.
Blog Updates
Winning Teams - Photos
February 19th, 2012 - 2:11 pm
Gala - Photos
February 19th, 2012 - 1:16 pmTeams, executives, faculty and VIPs were welcomed to the Millennium Center in downtown Winston Salem, NC for the conclusion of the 22nd annual Wake Forest Schools of Business Marketing Summit. The night included awards, laughs and lots of dancing.
Winners Announced
February 18th, 2012 - 10:29 pmThis year’s $75,000 top prize goes to The University of Chicago for winning the graduate level case study at the 2012 Marketing Summit. The team secured the victory after 36 hours of preparation and an intense competition against seven other teams to address a problem posed by Hanesbrands. The University of California, Los Angeles finished second, followed by the MBA team from the University of Pennsylvania. In the undergraduate competition, the University of Pennsylvania won...
Keynote Speech (Video)
February 18th, 2012 - 6:24 pmHanesbrands CEO Richard Noll talks about megatrends and globalization. 2012 Marketing Summit Lecture with Richard Noll from WFU Schools of Business on Vimeo.
BYU Undergraduate Team Recap
February 18th, 2012 - 4:25 pmLast but not least, we present the undergraduate team of Brigham Young University. They enjoyed being the last team presenting as it took off a lot of the pressure and offered more time to prepare and rehearse. The excitement of the competition and the adrenaline involved kept this team going throughout. Demonstrating a common theme amongst the undergraduate teams, the team emphasized the importance of being open to new ideas and talking things out with...
Northeastern Team Recap
February 18th, 2012 - 3:46 pmWe talked with the Northeastern University undergraduate team to recap shortly after their presentation. The four members have been working together since September. For this competition, they attempted to continue to work collaboratively and look out for each other. When asked what was different about the Marketing Summit compared to their other cases, the team thought that the Summit offers a fantastic opportunity to hear real feedback from real executives. This was something unique that...
Wake Forest Undergraduate Recap
February 18th, 2012 - 2:59 pmWe were able to speak with the host Wake Forest University undergaduates about their experience at the 2012 Marketing Summit. They felt that the presentation was beyond their expectation.” Throughout the last 36 hours, the team has been keeping their morale up by challenging each other with different ideas and reminding each other why they are here in the first place. Communication has been the key to the team during preparation as they are all...
